Case Study: Tweetsmash

Hey ! Today, we’re gonna look at Tweetsmash through the lens of The Put The Player First Framework and see what their Hero, Broken World, Paradise and Monsters are. Special thanks to Ramya for volunteering her product! (҂◡̀_◡́)ᕤ Let’s dig in! The Hero (The Hero is the ideal customer) Twitter Poweruser/chronic bookmarker is the hero in this … Read more

Monsters of Money Making

Yo yo yo! Over the past 2 weeks, a friend and I have been coaching a pilot group of founders on how to validate a product before they build it. After 3 pages of notes that look like they survived 3 years in the apocalypse, I made a list. A list of challenges the founders … Read more

Does your marketing work on cats?

Hey! Have you ever spent a month’s rent on toys for your cat and the 4 legged idiot plays with the packaging instead? I’ve not. I don’t have a month’s rent. Or a cat, for that matter. But I’ve heard of such stories on Reddit, so it must be true. Well, your customers are like … Read more

How To Use Magic For Marketing

“Yer a wizard Harry!” Hagrid boomed. My daughter’s 4 year old brain was fried… “Harry can do magic?” “Yep” “Can I do magic too?” “Of course” “How?” I invoked one of my many talents and grinned like a Bond villain. A few seconds later.. “Appa! Yuck! THAT STINKS!” Harry Potter & The Philosopher’s Stone began … Read more

The Mighty Mogu Mogu Juice

This was email 1 of 15 of the live email course I sent out for launching The Sidequest. You can subscribe to The Sidequest here. The pink lychee juice dribbled off onto my black and white stubble as I threw a flimsy plastic bottle into the dustbin under the sink. I burped a little and … Read more