[FIRST NAME GOES HERE]
We’ve all got massive food poisoning at home and I’m pooped (hehe), so I’ll make this quick.
- In The Epic Story, Level Up refers to how The Hero transforms after completing the Quests you show them.
- Level Up is both external and internal.
- External Level Up is the transformation that’s visible outside – an increase in Money, fame, position, status, skill etc.
- Internal Level Up is the transformation that happens internally – happier, less stressed, in control, relaxed, focused etc.
- When you’re marketing your Weapons, you should talk about both the external and internal Level Up.
Here’s an example:
External Level Up:
By completing this free email course, my Hero:
- Has a basic understanding of marketing
- Has a story about what they’re doing to share with their audience
- Has a framework to create interesting content
Internal Level Up:
By completing this free email course, my Hero:
- Is more confident about their marketing abilities
- Understands that marketing is simple.
- Has a working knowledge of marketing
- Knows how to market their product
- Knows how to create interesting content
- Knows what to say to their audience to make them listen
Pretty straightforward, right?
Go on. Make your transformations and share them with me.
Just a reminder: Folks who complete the tasks in the mails and respond will get a free marketing consulting call with me about their product and their epic story.
I’ve gotta bounce man.
Talk tmrw.
With love from Bengaluru, this is Arvindh saying over and out