[FIRST NAME GOES HERE]!
You’ve survived till today!
Noice!
If… IF you’ve been doing the exercises till now, you’d have a filled out canvas that should give you a good idea of what your business looks like.
Next step for marketing? Creating content.
And the best way to do that is with Explosive Questions.
Here’s how it goes:
Note: You should start by hanging out and participating in conversations where your ideal customer hangs out. Don’t start selling straight off the bat. Instead, focus on building relationships that you can strengthen over time.
To have a near infinite source of content ideas that your audience would be able to relate to, look at each of the answers you wrote for The Put The Player First Framework and ask who, what, when, where, why and how.
Answering those questions will give you a ton of ideas for your topics. Here’s my example:
Consider one of the Monsters my Hero faces: “They are unable to design their business and communicate the value they can provide in a way that would make their customers pay attention or money.”
So, I start using the Explosive Questions and end up with this list (this is not an exhaustive one. I just quickly built this up to illustrate the technique):
- Who
- Who struggles with structuring their business?
- Who struggles with communicating the value they provide?
- Who are the kind of customers who will easily pay money or attention?
- What
- What are the obstacles in designing a business?
- What does value communication look like?
- What makes customers pay attention to marketing?
- What makes customers pay money?
- When
- When should I look at designing my business?
- When should I communicate my value proposition to my customers?
- Where
- Where can I find customers who will pay money?
- Where should I talk about my business while providing value?
- Why
- Why should I use The Put The Player First Framework?
- Why should I bother with designing my business?
- Why should I bother with getting my customer’s attention?
- How
- How does The Put The Player First Framework work?
- How do I design my business?
- How should I communicate value to my customers?
- How should I ask customers for attention?
- How do I get my customers to pay money?
Answer these questions, and you have created content your audience is interested in consuming.
As you can see, there’s a near infinite amount of questions you can come up with to create content ideas for your business.
In fact, starting next week, this is the main way I’m gonna be creating content! (Hopefully on video!)
Have some fun this weekend coming up with content 🙂
I’ll see you again on Monday!
With love from Bengaluru, this is Arvindh saying over and out.
P.s. I’m thinking of launching a course that helps solo founders do as little as possible to take their marketing from 0 to 1 using videogame concepts. Would that be of interest to you? Let me know!