Arvindh Sundar

I help tech founders make and sell products their customers will buy, using mental models from videogames.

The Trial Loop

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Macha, In yesterday’s mail, I spoke about Trials – which are essentially milestones you want to hit in your growth journey. By figuring out what are the trials you need to complete in your adventure, you get a clear idea of what you need to do to achieve success. (Fun fact: Just breaking down your … Read more

Trials. (And I’m so tired!)

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The past week’s been a trial for me. My daughter started school and I’ve just shifted into my new house. Along with that, I’ve launched a new brand, done some canvassing for new business and 90% done with a new course. And, guess what? I discovered a new technique for productivity thanks to my friend … Read more

I am a grahastan!

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Hey Macha! It’s been a few days since I wrote out a full email to you. I have shifted in to my home and got a lot of work done. Got the grill gate set up, clotheslines and an outside sink for the dishes too. It’s a new and welcoming feeling. But, as I’m going … Read more

This is you, from the future.

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Building on the Rededication Ritual, here’s a sample letter that one of my clients has written. I’ve removed all identifying information for privacy reasons. When they feel like giving up, they will read this letter – and it should inspire them to keep going. —- Dear XXX, This is you from the future in a … Read more

Did you take a bath today?

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Macha, Today’s been a super busy day. I launched a new community online last night and today, I’m shifting my house. I’m gonna be tied up till next week with this though. And guess what? With the shifting of the boxes and all of Maya’s books (4 full boxes!!!), running up and down for a … Read more